How to be Persuasive ...
- Don't talk louder, talk less.
- Ask "Why?"
- Show proof.
- Lead with the "bad news".
- Rhyme when it helps.
- Ask better questions.
- Make it effortless to act.
Daniel Pink
Steven Jobs
Steven Jobs Sales Tips ...
- Tell a Compelling Story: Use narratives to make products relatable and create emotional connections, not just logical arguments.
- Create a Unique Value Proposition: Differentiate your product and highlight its unique problem-solving aspects with passion.
- Build Suspense: Don't reveal everything at once; create anticipation.
- Be Different ( and Proud of It): Don't be afraid to stand out or do things others find unconventional.
- Use the "Rule of Three": Highlight 3 core benefits or ideas to keep it memorable.
- Sell Dreams, Not Just Products: Connect to aspirations and the customer's vision for their life.
- Understand Your Product (and Use It): Deep familiarity allows you to sell with authenticity and identify USPs.
- Ruthless Focus: Be proud of what you don't do; one home run beats two doubles.
- Consistency and Process: Build a disciplined, repeatable process, not just relying on charisma.
- Continuous Learning: Stay passionate and keep developing your skills and understanding of the product and market.
John Doerr ...
The best entrepreneurs are the ones who
really go the distance with their companies,
who are always learning ...
they don't know what they don't know,
so they attempt to do the impossible,
and they often succeed ...
Entrepreneurs do more
than anyone thinks possible,
with less than anyone thinks possible!
John Doerr
aka a venture capitalist
[Rules of Some 6513]
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